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Wholesale Jewelry Trade Secrets #1
The #1 trade secret that stores don't want you to know is that theweight of the gold in gold makes up the majority of its cost.This rule applies to all precious metal jewelry, including silver and platinum.In the US, is weighed in grams. Some stores display theactual weight of each piece, while others do not.Why don't some stores want you to know the actual weight?Because the easiest way to make gold cheaper is to use lessgold and make it lighter. The main problem with using less gold is thatthe will usually be weaker and more likely to bend.Some stores that do not display the weight say that "fine jewelry"is not sold by the weight. stores are not supermarkets, right?How can this secret help you to make better decisions buying jewelry?Whenever you are shopping for precious metal jewelry, the first thing youshould figure out is the price per gram. The average price per gram thatwe have found at the mall is $28 per gram for 14k gold, $36 per gram for18k gold, $3 per gram for silver, and $75 per gram for platinum.Knowing

1. 14k White Gold, Round, Diamond Stud Earrings (1/2 cttw, J-K Color, I2-I3 Clarity)

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2. 18k Gold Overlay Ruby Flower Pendant and 3mm Stud Earring Set

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3. 14k White Gold, Princess-Cut, Diamond Classic 4-Prong Pendant (1/10 cttw, J-K Color, I2-I3 Clarity)

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4. Sterling Silver Citrine Leaf Design Circle Pendant

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5. Sterling Silver Black Handbag Charm w/ Cubic Zirconia Accent

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the price per gram will help you compare apples to apples.It is easy to compare prices for two gold bracelets if they are the same weight,style, and quality.

But this is hardly the case.Most stores have very similar items that differ greatly by weight andprice. So in order to compare apples to apples, you must find the price per gram at each store. As long as the quality and style are similar, the store with the lower price per gram is always a better value. By negotiating with a sales person based on price per gram, the sales person will know that you are a knowledgeable buyer that cannot be duped.The price per gram concept also applies to diamonds. All diamonds over $1000 shouldcome with a GIA certificate rating.

When comparing two diamonds of the same rating, the lower price is always a better value.Trade Secret #1 Summary [X] Weight of determines value[X] Retailers purchase precious metal priced per gram, so should you. [X] In order to compare apples to apples, always figure out the price per gram.


 

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